Big Spaceship Ready to Go Big Essay - 2111 Words

Big Spaceship: Ready to Go Big 1. What is the defining features of the industry in which Big Spaceship competes, and who are it primary competitors? The defining features of the digital marketing industry are: Creativity- Having a constant creative team can help any company within the digital marketing industry grow and build a strong reputation. Skill/Competency - Skill is the backbone of the company, a company can have all the creativity in the world but if they do not have a skill to execute these ideas then having that creativity is meaningless. Relationships- Maintaining and building new client relationships are very important in this industry because these relationships can help make the process more streamline for†¦show more content†¦The ability to work on a project from start to finish allows for greater involvement, commitment and passion within the company. The major weakness of this strategy is that it lacks leadership and supervision. Due to horizontal structure of the company, employees feel that they are not answerable to any one because they view everyone in the company has equals. This can cause problems because this gives the employees the freedom to made executive decisions without consulting upper management. In most cases the employees are not fully aware of the politics involving large projects and making autonomous decisions can jeopardizes the contract for the project, costing the company millions. Honest client relationships- Big Spaceship are honest with their clients from the start of every project which they believe is one of the strengths of the company. This honesty is important in determining the character of the client and also is the platform for open and honest communication through the duration of the project. The openness allows both parties to make decisions and resolve conflicts in a timely manner and with relative ease. 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